Avon Technologies PLC
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Avon Technologies plc
Annual Report
and Accounts 2025
Strong
plaorm.
Expanding
horizons.
2
Avon Technologies plc
Annual Report and Accounts 2025
Protecting lives
Avon Technologies plc is a world leader in
mission-critical protective equipment.
Every day, all over the world, over four million
service personnel, law enforcement and first
responders rely on our cutting-edge respiratory
and ballistic systems to keep them safe and help
them do their difficult and essential work.
Mission-critical
protection
3
Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
North America
Growing investment in border
and homeland security. Increased
domestic civil unrest driven by
political polarisation, immigration
enforcement and emerging
digital protest tactics.
NATO
Substantial growth in defence
spend expected with NATO
target of at least 3.5% GDP.
Russian CBRN attacks in Ukraine
recognised as a key strategic risk
for militaries. Growing awareness
of underwater threats.
Rest of World
Heightened regional unrest
with increased focus on defence
and security spend. Middle East
conflict and increasing tensions
between India/Pakistan and
China/Taiwan.
Our world is changing, with
increasing conflict and new
threats. From chemical warfare to
urban conflict, from underwater
missions to the frontlines of
Ukraine and the Middle East,
the defence landscape has
shifted dramatically.
The challenges faced today
are more complex and more
unpredictable, with a greater
need for personal protection:
Our mission is clear:
To enhance personal protection not just for the worst-case scenarios, but for the most
likely ones. Whether it’s supporting operator lethality or ensuring mission-readiness,
our job is to keep users one step ahead of the threat.
We’re proud of our reputation for quality, innovative design and specialist materials expertise.
Most of all, though, we’re proud to protect the lives of the people who protect us.
Our largest customers
UK Ministry
US Department
of War
NATO nations via the
NSPA framework contract
Australian
Defence Force
UK Ministry
of Defence
4
Avon Technologies plc
Annual Report and Accounts 2025
Getting better
every day
We know how important our work is:
lives literally depend on it. That’s what
motivates us, every day, to keep doing it better.
Together, we’ve built a culture of continuous
improvement (CI) – where individuals at every
level are empowered to call out opportunities
and create meaningful change.
It’s what drives our product innovation and
our skills development. And what makes
our facilities and processes as safe,
efficient and enjoyable as possible.
So that, every day, we get a little better
at protecting the people who protect us.
Chief Executive’s strategic review
p18
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Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
#
FIERCE
about putting our customers first
about winning
about growth
about experimentation
about respecting our people
What is continuous
improvement?
Continuous improvement (CI) is straightforward:
assemble cross-functional teams to address
top priorities with focused effort. While many
CI tools exist, the essential idea is to collaborate
and fully dedicate attention to solving key
problems. By building the right culture and
capabilities we believe we can unlock significant
opportunities that will result in a company
where employees can learn and thrive, and a
business that can outperform our competition.
Unlike most other companies, who view
CI as tactical, we consider it strategic and
a key part of our future success: consistently
delivering high-quality products on time
to customers, with lower inventory than
competitors, will lead to success.
What makes us different
Our FIERCE culture is distinctive and powerful.
It enables our people to be the best version
of themselves.
FIERCE are the values and behaviours we
encourage, the standards we hold ourselves
to and the characteristics we display when
we’re at our best.
There are five behaviours that sum up how
we show up as a business. They are the
standards we expect from ourselves and
each other and the benchmark we use to
inform decisions and measure performance.
Read more:
Our culture
avon-technologiesplc.com
Expanding
horizons
Our ambition is to be the leading military
and law enforcement PPE specialist.
Each year, we use our STAR framework to
set priorities, focus our strategy and align
around shared goals. STAR has four key pillars
that shape how we work and grow. It is
the backbone of everything we do.
6
Avon Technologies plc
Annual Report and Accounts 2025
STAR strategy
p19
7
Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
Embedding a culture of continuous improvement
2023
Where we are now
Footprint optimisation and programme
management excellence projects complete.
Functional excellence 75% complete and
commercial optimisation 50% complete.
2026
Continued focus on operational excellence,
generating cash to drive growth through
investing in sales and marketing, R&D,
product development and people.
Our STAR strategy
The STAR strategy was launched in 2023 and sets out the
strategic priorities required to achieve our medium-term goals
of at least 5% revenue CAGR, adjusted operating profit margins
of 14-16%, ROIC of more than 17% and cash conversion of
80-100% (see Adjusted Performance Measures on page 111
for more information).
Our STAR strategy comprises four focus areas:
1.
Strengthen through continuous improvement
to drive
sustained competitive advantage:
Every day, at every level
of our organisation, people are making small changes that improve
our people’s safety, our product quality, our delivery to customers
and inventory reduction. All while also improving productivity.
We call this our Strengthen System.
2.
Transform
by creating solid foundations for growth:
Continuous
improvement generates cash by reducing inventory and increasing
productivity. We reinvest that cash in growth, building operations
and supporting functions that enable the business to grow faster.
3.
Advance
the business through organic growth:
From growing
and defending our core and nurturing emerging opportunities to
developing new revenue streams, we can grow our core business
organically – we call this our Advance programme.
4.
Revolutionise:
use research, partnerships and acquisitions
to augment our growth:
And by leading the market with new
products, new materials and disruptive innovation we can
build a business for the long term.
Where we are now:
Strengthen
and
Transform
:
Our Strengthen System has become a powerful engine for
operational improvement. We see clear opportunities to
further improve our operational KPIs, increasing cash and
capacity to invest in growth opportunities.
Our transformation activity and associated risk will reduce
significantly during FY26, with focus moving to our most
ambitious new product development programme yet.
Advance:
Increasing our focus on organic investment to drive growth,
including: expanding sales and marketing, accelerating R&D,
improving product development processes and investing in
our people.
Revolutionise:
Investing in long-term growth opportunities, including our new
product pipeline, market expansion, geographic expansion and
M&A to support organic growth through ‘bolt-on’ acquisitions.
Our STAR strategy is delivering. With strong momentum behind us,
we have a packed pipeline of initiatives for 2026.
STAR strategy
p19
Restructuring and transformation initiatives
Accelerate investment in growth
Protecting lives...
Our mission is to provide
unparalleled protection for
those who protect us.
...better every day
Together we’ve built a culture
of continuous improvement
where everyone is empowered
to create meaningful change.
8
Avon Technologies plc
Annual Report and Accounts 2025
Contents
Strategic report
02
Introduction and highlights
10
At a glance
12
Our Investment Case
14
Chair’s statement
16
Business model
18
Chief Executive’s strategic review
26
Market review and trends
28
Key performance indicators
32
Financial review
38
Strategic Business Unit review:
Avon Protection
42
Strategic Business Unit review:
Team Wendy
46
Risks and uncertainties
54
Sustainability
66
TCFD
72
Section 172(1) statement
Governance
77
Our Board
79
Our Executive Team
80
Chair‘s Introduction to Governance
82
Corporate Governance Report
86
Nomination Committee Report
88
Audit Committee Report
91
Remuneration Committee Report
100
Annual Report on Remuneration
108
Directors’ Report
111
Adjusted Performance Measures
Financial statements
116
Independent Auditor’s Report
123
Consolidated Statement of
Comprehensive Income
124
Consolidated Balance Sheet
125
Consolidated Cash Flow Statement
126
Consolidated Statement of
Changes in Equity
127
Accounting Policies and Critical
Accounting Judgements
132
Notes to the Group Financial Statements
155
Parent Company Balance Sheet
156
Parent Company Statement of
Changes in Equity
157
Parent Company Accounting Policies
159
Notes to the Parent Company
Financial Statements
Shareholder information
161
Notice of Annual General Meeting
167
Glossary of Abbreviations
168
Shareholder Information
Forward-looking statement:
This Annual Report contains
certain forward-looking statements with respect to the
operations, strategy, performance, financial condition,
and growth opportunities of the Group. By their nature,
these statements involve uncertainty and are based on
assumptions and involve risks, uncertainties and other
factors that could cause actual results and developments
to differ materially from those anticipated. The forward-
looking statements reflect knowledge and information
available at the date of preparation of this Annual Report
and, other than in accordance with its legal and regulatory
obligations, the Company undertakes no obligation to
update these forward-looking statements. Nothing in this
Annual Report should be construed as a profit forecast.
Operational highlights
Excellent progress towards medium-term financial goals:
• Addressable markets currently outpacing the previous forecast
annual growth rate, now 3–4.5%
• Revenue, ROIC, cash conversion and leverage goals all achieved
two years earlier than targeted
• On track to achieve operating margin within the target range of
14–16% in FY26
Continuous improvement driving operational improvements:
• Transitioned all production lines from batch to flow manufacturing –
layout improvements across every factory
• Irvine, California, site closed: on course to deliver savings from FY26
• Demonstrated ability to hit planned rate on key DoW NG IHPS
and ACH Gen II programmes
• 24% global scrap reduction, showcasing CI-led operational
improvements
• Sustained CI freeing up cash and resources to reinvest into technology,
talent, sales and marketing, and disruptive technologies
Delivering organic growth through strategic wins and
strengthening customer base:
• Delivered FM54 masks to the Australian Defence Force
• NSPA (NATO Support and Procurement Agency) contracts for FM50
and boots and gloves now reached $100m of orders across 16 countries
• Grew US commercial law enforcement helmet sales by 15%
• US DoW orders totalling $64m for ACH Gen II and NG IHPS helmets
• Record order book of $263m, giving confidence in FY26 and beyond:
>
$131m US DoW order backlog for NG IHPS and ACH Gen II helmets
>
Turkish MoD initial delivery and follow-on order for full CBRN ensemble
system including suit, boots, gloves, mask and powered air respirator
>
Canada and two European Navy rebreather contracts won and
orders placed
Increasing investment in long-term growth opportunities,
supported by product innovation:
• Launched RIFLETECH helmet and MITR half mask and powered
goggle with strong pipelines and excellent customer feedback
• Contracted on nine Programs of Record with US DoW
• Investment in strengthened commercial sales team
A robust and repeatable business improvement system:
• Continuous improvement-led Strengthen System driving structural
improvement in the business, creating a higher-performing platform
capable of supporting greater scale
• On track to have met or exceeded our key targets in 2026
• Confident in continuing to deliver sustained growth and improved
returns over the long term
• Focus turning to accelerating growth while continually improving
operational execution
Performance highlights
2025
2024
Growth
Closing order book
$262.8m
$225.2m
16.7%
Revenue
$313.9m
$275.0m
14.1%
Adjusted EBITDA
$51.5m
$43.4m
18.7%
Adjusted operating profit
$40.3m
$31.6m
27.5%
Statutory operating profit
$19.2m
$10.7m
79.4%
Adjusted profit before tax
$34.9m
$25.3m
37.9%
Adjusted basic earnings
per share
91.2c
69.9c
30.5%
Total dividend per share
24.6c
23.3c
5.6%
Net debt excluding
lease liabilities
$50.1m
$43.5m
15.2%
Nearly two years ago, we set bold ambitions for the
business which could only be achieved by significant
change. This year, in particular, required enormous
tenacity and dedication from our employees. That
effort is paying off. Adjusted EPS has grown by over
100% since 2023, the balance sheet now provides
a strong foundation and strategic optionality, and
we’ve launched several exciting new products which
will support future growth.
As we near the completion of the first phase of our
strategy, our shiſt to a continuous improvement
culture is delivering real results and has been
fundamental to dramatically increasing the
production run rate within Team Wendy and
expanding our market share in Avon Protection.
We are now a stronger business with more
growth opportunities than ever, underpinned by
disciplined investment and relentless operational
improvement. None of this would be possible
without our exceptional team, and I’m deeply
grateful for their hard work and commitment.
Jos Sclater
Chief Executive Officer
9
Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
Adjusted Performance Measures
p111–p114
Avon Technologies plc is a military and
law enforcement personal protection
equipment (PPE) specialist: integrating
protective solutions including head
protection and chemical, biological,
radiological and nuclear (CBRN)
protection systems.
Our products are trusted to protect
service personnel and first responders
in over 70 markets around the world.
Our largest customers include the
US Department of War (US DoW),
NATO nations via the NSPA framework
contract, UK Ministry of Defence
(UK MoD) and the Australian Defence
Force (ADF).
We have two Strategic Business
Units (SBUs), specialising in different,
but complementary, areas of
protective equipment:
Avon Protection is a leading provider of innovative protective equipment,
specialising in the design, development, testing and manufacturing of integrated
protective systems for land and sea.
Product portfolio
Our products fall into four categories:
CBRN
Respiratory
Non-CBRN
Respiratory
Integrated
CBRN
Underwater
Respiratory
FY26–30 addressable market size
$446m
*
3–4% CAGR
Revenue
$168.8m
Sales growth
16%
Adjusted operating profit
$33.6m
Adjusted operating profit margin
19.9%
Employees
450+
Competitive advantages
• User-centric design
• Moulding and materials knowledge
• Leading quality processes
• Vertically integrated supply chain
• Field-proven pedigree
• Leading market certifications
• Underpinned by long-term patents
and contracts
At a glance
We are an organisation with one shared purpose:
Protecting lives, every day
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Avon Technologies plc
Annual Report and Accounts 2025
*
Source: Roland Berger. Includes NATO, Middle East and Asia-Pacific
Strategic Business Unit review – Avon Protection
p38–p41
Strategic report
Governance
Financial statements
Team Wendy specialises in superior helmet systems. We engineer cutting-edge
ballistic and impact protection helmets, helmet liners and retention systems using
our unique composite material science, precision moulding and traumatic brain
injury research.
Product portfolio
Ballistic
Helmets
Bump
Helmets
Liner and
Retention Systems
FY26–30 addressable market size
$591m
*
3.5–4.5% CAGR
Revenue
$145.1m
Sales growth
12%
Adjusted operating profit
$6.7m
Adjusted operating profit margin
4.6%
Employees
500+
Competitive advantages
• Leader in composite material processing
for ballistic protection
• Long-term relationship with US DoW
and technology partners
• Agile design, prototyping and
testing resources
• In-house tool and process
equipment machining
• Innovative design solutions
and integration
• Novel shell-forming and
moulding processes
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Avon Technologies plc
Annual Report and Accounts 2025
O
rder book
0
50
100
150
200
250
300
2025
2024
2023
Team Wendy
Avon Protection
A.
Military US
20.6%
66.1%
B.
Military Europe
40.7%
0.2%
C.
Military Rest of World
6.5%
6.6%
D.
Commercial US
18.2%
22.3%
E.
Commercial Europe
and Rest of World
14.0%
4.8%
A
B
C
C
D
D
E
E
A
Revenue by customer
Team Wendy
Avon Protection
FY25 closed with another record order book,
up 16% to $263m. Avon Protection’s order
book grew by $45m, with well-diversified
demand across customers and product
lines. Team Wendy’s order book declined
by $7m, reflecting accelerated US DoW
helmet deliveries, a reduced 40% share
(at a higher price) of the latest NG IHPS
award, and shorter lead times for police
and first responder orders, resulting in
fewer outstanding deliveries.
Find out more about SBU’s order books
p22–23
*
Source: Roland Berger. Includes NATO, Middle East and Asia-Pacific
Strategic Business Unit review – Team Wendy
p42–p45
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Avon Technologies plc
Annual Report and Accounts 2025
Continuous improvement culture driving
high returns
• Culture of continuous improvement builds credibility,
competitive advantage, margin improvement and
cash to reinvest in growth
• Low-capital business model with long-term ROIC
growth opportunity
Positive key growth drivers*
Previous
trend
Future
trend
Underlying defence trends
Increasing total
defence budgets
Rising geopolitical
tension, escalation risk,
fraying alliances
Number of military
and first responder 
personnel
War readiness,
deterrence, response
to civil unrest
Equipment-specific trends
Increased CBRN
threat level (Avon
Protection only)
Higher CBRN capabilities
from hostile actors,
use in recent wars
Growing domestic
security threats
Rising domestic
terrorism, immigration
control, civil unrest
Growing soldier
lethality needs
Need for light,
tactical gear
Heightened focus
on soldier protection
(Team Wendy only)
Rising conflict risk, new
weaponry, increased
duty of care spend
Higher equipment
specifications and
modernisation
Higher budgets to
replace old gear
Increased stockpiling
Planned surge in recruits,
greater war readiness
and donation
Increasing market share in growing markets
• Well positioned to grow above underlying markets
• Core addressable markets growing at 3–4.5% CAGR
• Global instability and conflicts driving demand
• Increasing CBRN threats driving defence and homeland
security investment
Our Investment Case
Building a business that can compound for
shareholders through our scalable business model
Our business model
p16
Annual ballistic
helmet demand $m
*
0
100
200
300
400
500
600
FY26–30
FY19–25
3.5–4.5%
CAGR
Military
Law enforcement
Annual respirator
demand $m
*
0
100
200
300
400
500
FY26–30
FY19–25
3–4%
CAGR
*
Source: Roland Berger
Strong competitive moat
• World-leading, innovative and certified technology
• Deep material science, product design and manufacturing capability, aligned to customer priorities and future threats
• Over 100 years’ experience protecting lives of NATO militaries and first responders
• Contracted on nine US DoW Programs of Record (a formally approved major acquisition programme officially recorded
in the budget with plans for development, procurement and sustainment)
Military product lifecycles provide long-term visibility and create barriers to new entrants
Programme lifecycle
Total patent numbers:
Avon Protection
Team Wendy
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Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
A repeatable business model
• Proven business system that builds capability and culture to deliver local continuous improvement actions
• Track record of successfully transforming and strengthening existing business units
• Disciplined capital allocation framework which drives high returns:
Capital allocation framework... expanding to include value-accretive acquisitions
Stable revenue base, well-underpinned growth
• Low revenue volatility with valuable recurring revenue
base and stable aftermarket
• Sole sourced or primary sourced on long-cycle
programmes of record
• Long history of partnering with customers on
breakthrough technologies
$1bn+
total addressable market
FY26–30 across both SBUs
*
3-4.5%
market CAGR over the
next 5 years
*
Need
determination
1 year
Manufacturing
development
1–2 years
Detailed design
2 years
Production
3–7 years+
Replenishment
and aftermarket
5–20 years+
37
granted
patents
28
patents
pending
22
design
registrations
35
granted
patents
6
patents
pending
23
design
registrations
Strategic Business Units
p38
1.0-2.0x
target net debt leverage
Investment in R&D
Sustainable through-cycle
progressive dividend
Excess cash deployed through
Value-accretive M&A which will generate attractive and compounding
shareholder returns
Alternative shareholder returns through buy-back or special dividend
Deliver strong revenue growth
margin progression and ROIC
Targeting circa 2.5–3.0x EPS cover
1
2
3
4
*
Source: Roland Berger
Focus on
disciplined
capital allocation
in support of growth
in core markets
Contract win typically results in role on programme for entire lifecycle
14
Avon Technologies plc
Annual Report and Accounts 2025
FY25 has laid the groundwork.
The transformation is largely
complete. What lies ahead is the
opportunity to compound value
– through disciplined execution,
strategic clarity and a culture
that continues to challenge itself.
Bruce Thompson
Chair
FY25 has been a defining year for the Group.
We set out to transform not just our operations, but
our trajectory – and we’ve done so with conviction.
The progress made is a testament to the resilience
and ambition of our people. We’ve re-entered the
FTSE250, a milestone that reflects our growing
relevance in the industrial and defence sectors.
Our mission remains unchanged: to protect
those who serve. But we also recognise the
broader responsibility we carry – to support the
families and communities behind every uniform.
That sense of purpose drives us forward.
Strategic progress
The Group has undergone significant change, and we’ve emerged
stronger. Our transformation programme has delivered results,
not just in financial terms, but in how we operate and think. We’ve
streamlined our footprint, sharpened our focus and built a culture
that embraces improvement.
The STAR business system continues to underpin our progress.
It’s not just a framework – it’s a mindset. It enables us to unlock
resources, invest in innovation and respond with agility to evolving
threats and customer needs.
Governance and culture
We’ve strengthened our governance foundations. Our financial reporting
is quicker and more transparent, and our business objectives are now
better aligned with strategic priorities.
Culture remains central to our success. This year, we introduced new
behaviours aligned with our FIERCE values. These are not slogans –
they are lived experiences across our sites. From kaizen events to open
forums, we’ve seen teams step up, challenge norms and drive change.
Operational excellence
Continuous improvement is now embedded across our global
footprint. Our facilities have been reconfigured for flow, waste
has been reduced, and inventory managed with greater discipline.
These changes are not cosmetic – they reflect a deeper shift in
how we deliver quality and reliability.
We’ve also invested in our people. Training, leadership development
and open dialogue have created an environment where ideas are
welcomed and execution is owned at every level.
Looking ahead
The opportunities before us are substantial. Our pipeline is strong,
our customer engagement is deepening and our innovation agenda
is ambitious. We are well positioned to grow organically and, where
appropriate, through targeted acquisitions.
FY25 has laid the groundwork. The transformation is largely complete.
What lies ahead is the opportunity to compound value – through
disciplined execution, strategic clarity and a culture that continues
to challenge itself.
Closing
I want to thank our teams across the Group. Their commitment,
adaptability and belief in our mission have made this year possible.
We are building a business that is not only stronger, but more resilient,
more innovative and more aligned with the needs of those we serve.
Bruce Thompson
Chair
Chair’s statement
Operational
transformation
in Cadillac, US
At the Cadillac facility, a series of kaizen initiatives delivered
a step change in operational efficiency and space utilisation.
The first streamlined mask configuration fulfilment. Previously,
accessories were packed on the assembly line, causing frequent
disruptions and a build-up of inventory. By relocating final configuration
to the warehouse, the team freed the assembly line to focus solely on
producing standard masks, while a dedicated delivery value stream
team completes configurations using a purpose-built U-shaped cell
that allows for flow. This shift reduced lead times, lowered inventory
levels and improved responsiveness – especially for custom orders.
This directly enabled the second project: a full-scale reconfiguration of
the warehouse. With final configuration now occurring in the warehouse,
safety, space and efficiency became critical. A detailed review revealed
over 225 unused pallet spaces due to inefficient double-deep storage.
The team rotated racking by 90 degrees, eliminated double-deep pulls
and reorganised inventory based on pull frequency. Frequently accessed
items were moved closer to the shipping dock, dramatically improving
operator speed and safety. Inventory once scattered across the factory
floor now resides entirely in the warehouse, governed by a kanban
replenishment system.
Together, these initiatives have not only streamlined production
and packing, but also unlocked valuable space and enhanced
inventory control – positioning the Cadillac site for continued
operational excellence.
15
Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
Case study
Strengthen through
continuous improvement
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Capacity improvement
What we do
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Avon Technologies plc
Annual Report and Accounts 2025
Business model
Medium-term goals:
Growth:
≥5%
revenue CAGR
Adjusted
operating margin:
14–16%
ROIC:
>17%
(currently above our goal)
Cash conversion:
80–
100%
Leverage:
1–2x
net debt/EBITDA
(currently below 1x)
Where we compete:
Military and law enforcement PPE specialist
Offering focus:
Personal protective equipment (PPE) –
integrated respiratory systems and head
protection systems.
How we’re structured:
Independent Strategic Business Units
(SBUs) with targeted coordination:
SBUs operate independently in most
areas, but collaborate in selected domains
(e.g. innovation, shared customers, critical
materials) to leverage group scale and capabilities.
Lean central support functions:
Empowering the businesses, giving them
the resources they need to achieve strategy
other than where there is a compelling
reason to do something different.
How we compete:
We improve our SBUs through our Business
System, a repeatable model that drives
improvement and can be used for future
M&A. This creates clear strategies, translates
them into achievable actions, motivates
our people and continuously improves
our processes.
How we generate value…
…a scalable business model
Continuous improvement
frees up cash by:
• Reducing waste
• Increasing productivity
• Releasing working capital
by reducing inventory
• Shortening lead times
• Boosting operational
efficiency
Which can be
reinvested into:
• Technology
• Talent
• Sales & marketing
• Research & development
• M&A
Driving growth in:
Sales:
Improved customer
satisfaction through quality
and delivery
ROIC:
Increased capital
efficiency through
lower inventory
Margin:
Lower cost base by
improving productivity and
reducing scrap and rework
A winning business
Investment
Happy customers,
employees,
suppliers and
shareholders
Strengthen through
continuous improvement
Transform
Advance
Revolutionise
Strategic report
Governance
Financial statements
The STAR business system is built
on four interconnected pillars:
Our Business System is our operational framework; it ensures we deliver
our ambitions consistently and sustainably. It’s how we turn ambition
into action, strategy into results, and values into everyday behaviours.
Together, these elements form a system that’s more than a framework
of how we work: it’s a mindset – a repeatable model that improves
businesses and a recipe for success that empowers every one of
our people to contribute to our combined success.
Our Business Improvement System –
how we do it
17
Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
Strategy
Clear and
compelling
Actions
Effective
every day
Process
Continually
improving
People
Talented and
motivated
Our values:
#FIERCE
about
protecting
lives
Strategy
We craft clear, compelling
strategies that evolve with our
market and customer needs.
Our approach is agile and
participative, empowering
every SBU to own and deliver
their priorities. Strategy is
reviewed quarterly and
refreshed biannually to stay
relevant and impactful.
Actions
Strategy only matters if
executed well. We translate
plans into effective, everyday
actions using tools like
Objectives and Key Results
(OKRs) and performance cycles.
Everyone knows their role,
and every action is aligned
with our goals.
People
We believe in unlocking
potential. Through initiatives
like the STAR Academy, we
invest in developing our
people – giving them the
skills, confidence and freedom
to make a difference.
Process
Through our Strengthen
System, we empower
our people and optimise
our processes to deliver
continuous improvement,
operational excellence
and long-term growth.
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Avon Technologies plc
Annual Report and Accounts 2025
Our core markets are currently expanding faster than the long-term
growth expectation we had previously set out, now growing at 3–4.5%
CAGR. This has been driven by rising defence budgets, particularly in
Europe, and increased focus on CBRN (chemical, biological, radiological
and nuclear) protection amid elevated threat levels. The strategic impact
of CBRN attacks in Ukraine on force mobility was a key driver for this and
we are now also seeing armed forces shifting focus towards ‘war-fighting
readiness’. The market for law enforcement protective gear also continues
to grow in response to civil unrest and greater demands for police and first
responder protective equipment.
Group revenue at constant currency rose 13.8% to $313.9m (FY24: $275.0m),
with Avon Protection up 16%, driven by NATO (including Ukraine) and
Australian Defence Force sales, and Team Wendy up 12% due to increased
DoW helmet production, alongside increased commercial sales to law
enforcement and accessories sales.
Adjusted operating profit rose 30.8% at constant currency, lifting
Group operating margin to 12.8% (FY24: 11.5%). Avon Protection delivered
a strong margin of 19.9% (FY24: 18.3%), driven by sales mix, operational
gearing and improved productivity. Team Wendy’s margin increased to
4.6% (FY24: 3.9%). The accelerated production output in Team Wendy in
Q4 enabled the Group to exit the year with a run rate operating margin
approaching our target range of 14–16%. FY26 will focus on sustaining
this Q4 operational improvement in Team Wendy, enabling us to reduce
ramp-up costs through the first half, delivering margin benefit through
increased operating leverage and productivity gains.
Adjusted basic EPS grew by 35.1% at constant currency, reflecting the
uplift in operating profit. Net debt increased to $50.1m (FY24: $43.5m).
This is primarily due to increased receivables from Team Wendy’s DoW
shipments in Q4, which have now unwound. Our bank leverage ratio at
the end of the year remained comfortably below 1x, at 0.86x (FY24: 0.91x).
Cash conversion was strong at 90%, driven by the expected inventory
unwind in H2 in Team Wendy and improved working capital efficiency,
with average turns increasing to 5.19x (FY24: 4.52x).
Return on invested capital rose significantly to 18.6% (FY24: 13.7%),
exceeding our medium-term 17% target, reflecting higher operating
profit and reduced working capital.
This is a business with a lot of potential.
During the first phase of our transformation,
we right-sized the business and executed
bold transformation projects. We are now
coming to the end of these transformation
programmes and are seeing a pipeline
of exciting growth opportunities for the
Group. We will use our Strengthen System
to drive improvement, delight the customer
and generate cash to invest into more
growth initiatives.
Jos Sclater
Chief Executive Officer
Financial summary
Following a period of exceptional commercial momentum, FY25 closed
with another record order book, up 16% at constant currency to $263m
(FY24: $225m). Avon Protection’s order book grew by $45m to $117m,
with good diversification of demand across customers and product
lines. Even excluding $13m in Ukraine-related orders, the order book
continues to strengthen. Team Wendy’s order book declined by $7m
to $146m, reflecting the acceleration of DoW helmet deliveries, the
reduced 40% share (at a higher price) of the latest NG IHPS award,
and shorter lead times for police and first responder orders, resulting
in fewer outstanding deliveries.
Chief Executive’s strategic review
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Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
Executing our STAR strategy
Since we launched the Strengthen System at mid-year, it has become
a powerful engine for operational improvement. We’re seeing clear
opportunities to further enhance safety, quality, delivery, inventory
turns and productivity across every site.
During the year we trained every employee on our Strengthen System,
developed 20 proprietary courses for the STAR Academy and took
30 of our senior people to Japan for an intense continuous improvement
training course. We also regularly share learning across the Group from
STAR kaizen events, which are cross-functional projects that take at least
a week. Last year we completed two STAR kaizen per month, which
illustrates the intensity of the change.
Operational KPIs improving:
We set targets of a 35% productivity
increase, a >60% scrap reduction and inventory turns of more than
five in the medium term. Versus H1 2023, when we launched these
targets, productivity has improved by 28%; scrap has reduced by 62%;
and year-end inventory turns have improved by 46% to 3.3x. Average
inventory turns, stripping out the effect of a strong Q4 in 2025, have
improved from 2.8x to 3.0x over the same period.
This year: Average productivity, using the average number of employees
during the year, increased by 8% year on year, demonstrating that we are
delivering sustained improvements in efficiency of direct employees while
materially growing the business. Year-on-year productivity improvement
was broadly flat due to recruitment towards the end of the year to support
growth in 2026. We expect to see further improvement in 2026.
We continue to reduce our scrap rates across the business, with a
24% reduction this year. Avon Protection has significantly reduced
historically high scrap rates in boots, gloves and visors. Team Wendy has
improved quality by training the operators to inspect quality on the line,
encouraging stronger autonomy and problem-solving, providing an
immediate feedback loop if there is a workmanship issue, and avoiding
making lots of products before a defect is found. Quality, operator
capability and throughput all improved.
Average inventory turns improved by 5% to 3.0x in the year. Year-end
inventory turns rose 8% to 3.3x, reflecting our focus on increasing output.
We expect further improvement in 2026, but the first half is likely to
be a mixed picture, with finished good value increasing until the US
Government shutdown ends. This will be partly offset by a reduction
in raw materials as we run down excess stock from the Irvine closure.
Team Wendy DoW production increase:
At our FY25 Interim Results
we highlighted the operational risk in Team Wendy associated with the
ramp-up of our DoW helmet programmes. In Q4, production tripled to
meet this ramp-up requirement. Our primary goal in H1 2026 is to sustain
this improved level of output ahead of driving further growth, but we
exit FY25 with confidence that we will see higher revenue and improved
operational gearing in 2026. We will seek to further improve quality and
productivity on the NG IHPS helmet line and increase production on the
ACH Gen II line by a further 50%.
Strengthen through
continuous improvement
Operational summary
Our STAR strategy was launched in 2023 and set out the
strategic priorities required to achieve our medium-term
goals of at least 5% revenue CAGR, adjusted operating
profit margins of 14–16%, ROIC of more than 17%, cash
conversion of 80–100% and 1–2x net debt to EBITDA.
Our STAR strategy comprises four focus areas:
Strengthen through continuous improvement
to drive sustained competitive advantage
Every day, at every level of our organisation, people are making
small changes that improve our people’s safety, our product quality,
our delivery to customers and inventory reduction. All while also
improving productivity. We call this our Strengthen System.
Transform by creating solid foundations
for growth
Continuous improvement generates cash by reducing inventory
and increasing productivity. We reinvest that cash in growth,
building operations and supporting functions that enable the
business to grow faster.
Advance the business through organic growth
From growing and defending our core and nurturing emerging
opportunities to develop new revenue streams, we can grow our
core business organically – we call this our Advance programme.
Revolutionise: use research, partnerships and
acquisitions to augment our organic growth
And by leading the market with new products, new materials,
disruptive innovation and M&A, we can build a business for
the long term.
We remain fully committed to our STAR strategy –
and it’s delivering. With strong momentum behind
us, we have a packed pipeline of further initiatives
for 2026.
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Annual Report and Accounts 2025
Chief Executive’s strategic review
continued
In Cleveland, the US DoW helmet lines faced a major
challenge: tripling output in two months against a
background of frequent downtime, missed takt time
and inconsistent quality. To overcome this, the team
deployed the Strengthen System, our structured approach
to continuous improvement focused on operational
excellence and organic growth.
Understanding the current state
The Strengthen System starts with deeply understanding the current
state of the manufacturing lines. Various tools from the Strengthen
System were used to visualise the bottlenecks and priorities on each
line, measuring the cycle time of each process using line balancing
charts. This understanding was used to focus cross-functional teams
on kaizen projects concentrated on improving quality, reducing re-work
and removing bottlenecks. As the team took steps forward, they gained
clarity on what the next steps were. This mindset helped the team
adapt, prioritise, and stay aligned on achieving flow and takt time.
Applying the
Strengthen System
to unlock flow and
meet takt time
Case study
Strengthen through
continuous improvement
Prioritising high-impact actions
The Strengthen System emphasises taking the highest-impact steps
first. In Cleveland, this meant starting downstream to boost output
and quality and then moving upstream – an approach that delivered
immediate results.
Mobilising cross-functional teams
Progress came from two to three STAR kaizen projects weekly,
with cross-functional teams aligned through daily stand-ups.
These kaizens targeted fast, high-impact wins.
Supporting them were Newspaper items – daily-tracked tasks that
ensured longer-term follow-through. While STAR kaizens broke
the back of each project, Newspaper items often delivered half the
total impact.
Results and learnings
In two months, the Cleveland team made significant strides towards
tripling production and achieving customer demand. Flow improved,
takt time performance improved and quality stabilised. The Strengthen
System’s iterative approach proved its value – acting fast and learning
as you go unlocks rapid, lasting gains.
Key takeaways:
• The Strengthen System is powerful when we show our people how
to use it to drive improvement. Leadership from the front is critical.
Nobody ever improved a factory from the office.
• Teams can go faster than they think they can. Fourteen projects were
completed over eight weeks.
• Employee buy-in is vital. We invested time on training people on the
Strengthen System and setting clear expectations.
• A line that flows can only run as fast as its slowest operation. To speed
up a line you must deeply understand each process and tackle the
biggest bottlenecks one at a time.
• Flowing a line reveals issues. It is important to build a team with strong
problem-solving capability.
Cleveland’s DoW helmet lines have made significant progress towards
meeting takt time and SQDIP (Safety, Quality, Delivery, Inventory
and Productivity) targets. There is still a lot more to do to ensure we
sustain our operational KPIs, but it is clear that the Strengthen System
is providing a framework for ongoing improvement.
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Avon Technologies plc
Annual Report and Accounts 2025
Strategic report
Governance
Financial statements
Most of the previously announced transformation initiatives are now complete. Total investment in FY25 came in a little higher than planned at $15.4m
(FY24: $13.0m) and $1.2m of capital expenditure (FY24: $1.7m) as we deployed additional resources to meet the required production rates in H2 2025.
Workstream
2027 goals
Progress in FY25
Footprint
optimisation
• 50% improvement in
revenue/sq ft
• 10ppts improvement in
Team Wendy gross margin
Since FY24 we have increased revenue per square foot of utilised space by 43% across the Group.
We have reduced the number of Team Wendy locations from three to two. This makes it simpler to run
the business, gets us out of our high-cost California site and creates the platform for future growth.
We also exited the off-site warehouse in Avon Protection and have freed up around 9,000 square feet
of total factory space across the US and UK to support future expansion ambitions.
Operational
excellence
(plant
transformations)
• 35% productivity
improvement
• >60% scrap improvement
• Inventory turns >5
We have transformed every site from batch to flow manufacturing and continue to deliver improved
operating metrics while increasing output and introducing production lines for new products.
This was a major undertaking. It is not an exaggeration to say we have moved almost every piece
of equipment across the entire Group.
Functional
excellence
• Roll-out of SBU functions
We’ve restructured our HR team, including changing our recruitment strategy in Cleveland, which is
improving recruitment and retention rates.
We’re on track to remove our SAP system from the Group at the end of this calendar year, with a $2m
investment in FY26, expected to save over $1m a year.
We’ve also added a project to optimise our IT function with a view to creating a function that is more
cost-effective and can better support our lean transformation.
Commercial
optimisation
• Complete screening
of product portfolio,
identifying potential
improvements
Our new VP of Sales has developed a strategy to improve our sales capability and we have a record
amount of bid activity.
In 2026, we will invest in expanding our sales capabilities to accelerate our North American and
international growth across both business units.
In Team Wendy, we aim to increase our direct sales through the newly launched e-commerce site,
elevate the brand with a new website, and hold more marketing events where we arrange for our
law enforcement customers to shoot our helmets so they can see how effective they are.
Transformation-related costs will reduce to around $6m in FY26. The new IT optimisation programme referenced above will deliver a compelling payback,
with the investment being returned in lower operating costs within the first two years.
While the transformation programme will finish at the end of 2026, the Strengthen System will continue:
kaizen is forever.
Transform by creating solid foundations for growth
To support a threefold increase in DoW helmet production, Team
Wendy hired over 250 employees in two years. Initially reliant on
temporary agency staff, high turnover prompted a strategic shift:
Direct hiring model:
We moved away from agencies, hired 60+
employees directly, launched a referral programme and removed
language requirements – unlocking access to a broader talent pool
and improving retention. Permanent staff rose from 50% in April to
70% by October 2025, targeting 80%.
Structured onboarding:
A consistent induction programme and
dedicated trainer accelerated integration and improved retention.
Meaningful incentives:
We introduced attendance and performance
bonuses, raised base pay and created career paths for grade 1 roles.
Operational support:
We translated work instructions, added supervisory
layers and relocated engineers to the floor to boost engagement.
Data-driven action:
Retention insights guided targeted actions to
reduce churn.
Operator turnover is still above our 15% target but is improving each
month as we reduce our reliance on temporary workers. We still
have more to do, but we have already seen improvements towards
a stronger, more stable workforce.
Building a resilient
workforce in Cleveland
Case study
Transform
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Avon Technologies plc
Annual Report and Accounts 2025
Our Advance pillar is about delivering innovative products in the short and medium term, driving increased sales, orders and pipeline. In FY25 we
launched nine new products across the Group, further driving growth.
Advance the business through organic growth
Chief Executive’s strategic review
continued
Order book
Avon Protection’s order book is well diversified across customers and
product lines, with orders under a critical UK defence programme,
rebreathers, spares and accessories. Strong demand under our NATO
framework contract has led to a total of $100m of orders for respirators,
boots and gloves across 16 countries since the contract started,
supporting future recurring revenue. Even excluding $13m in
Ukraine-related orders, the order book continues to strengthen.
Beyond the order book, our largest pipeline of opportunities is bigger
than ever:
• The next DoW filter order is still to be issued, but we are hopeful we
will receive it in