
Our strategy
TOGETHER WE REALISE OUR POTENTIAL
It is now 18 months since we launched the STAR strategy and we are making good progress. This is demonstrated by our much stronger financial performance, improving operating metrics and a fast‑growing order book.
Jos Sclater
CEO

Our STAR strategy
STAR sets out our strategic priorities to deliver sustainable and profitable growth.

Strengthen through CI

Strengthen through continuous improvement to always deliver quality products on time while using capital efficiently and improving productivity.
FY25 STRATEGIC PRIORITIES
Processes - improving safety, quality, on-time delivery, inventory turns and productivity by moving from batch to flow manufacturing and removing waste from our processes.
People - an empowered, engaged workforce which has the capability to improve our processes and build competitive advantage.
Transform

Transform the cost base to increase margins through a programmatic approach to transformation.
FY25 STRATEGIC PRIORITIES
Programme management - footprint optimisation and functional excellence projects completed on time and to budget.
Advance

Advance organically by growing the core and scaling up emerging opportunities.
FY25 STRATEGIC PRIORITIES
Execution - excellent delivery, successfully ramping up production of new products.
REVOLUTIONISE

Revolutionise by developing the next generation of products to drive long-term growth.
FY25 STRATEGIC PRIORITIES
Innovation - ensuring the long-term future of the Group by developing new and enhanced products to deliver growth through increased internal and externally funded research and development programmes.